Scored leads, straight into Builder Prime
Triton Lead Sync instantly routes high-intent phone calls, SMS interactions, and website forms directly into your Builder Prime dashboard. By eliminating duplicate data entry, your estimating and production teams can seamlessly transition qualified prospects into active project pipelines without missing a beat.
Who Builder Prime works best for
The all-in-one CRM and production management software built specifically for specialty contractors.. These are the trades where Builder Prime + Triton Lead Sync shine.
From website form to Builder Prime record
Every lead follows the same automated path — captured, scored, synced and prioritized, with no manual entry.
Capture & grade
A lead submits on your site. leadIQ instantly analyzes and scores it 1–5 for buying intent.
Automated sync
Zapier instantly routes the enriched lead to Builder Prime.
Record created
A new Client Record record is created automatically in Builder Prime.
Score mapped
The leadIQ 1–5 score maps to Client Notes or a Custom Field so your team prioritizes instantly.
A prioritized queue, not a data-entry chore
High-volume shops live or die by speed-to-lead. Lead Sync makes sure every lead is in Builder Prime the instant it arrives — already scored, so your team works the best jobs first.
- Instant Speed-to-Lead AutomationEvery homeowner inquiry is injected into your production pipeline in real time. Automated follow-up triggers execute immediately, engaging prospects while intent is highest and locking out competing contractors.
- AI-Driven Sales PrioritizationTriton's leadIQ AI analyzes incoming text, service types, and source intent, mapping a 1–5 star priority rank directly to a custom client field so your reps call the most profitable jobs first.
- Flawless Cost Per Lead TrackingUTM tags and digital tracking sources flow naturally into your client records. This maps exact marketing spend directly to closed jobs and net sales per lead issued (NSLI), proving your true ROI.
Every inquiry a Builder Prime Client Record
A lead parked in an inbox is an estimate you never ran. Builder Prime runs your production line — so a homeowner is worth nothing until they're a Client Record inside it. Lead Sync bridges that gap. Someone hits your site, the lead gets graded, and a new Client Record drops into Builder Prime with the source and the score already attached. No re-typing. No lost slips. No guessing which project to scope first.
Form to a Builder Prime Client Record — hands off
Every Lead Sync build runs the same four steps, mapped to how Builder Prime stores its work. Capture and grade: a homeowner fills out your form and leadIQ scores it 1 (lowest) to 5 (highest) right there. Sync: Zapier routes the graded lead into Builder Prime the instant it lands. Create: a new Client Record is built automatically — name, contact, the remodel or replacement they asked for, and the campaign behind it. Nobody re-keys a contact form. Your estimators start scoping sooner.
Scored 1–5 before it hits the queue
The grade is what changes the order of attack. leadIQ writes the 1–5 score straight into the new Client Record — Client Notes or a custom field, whichever your team filters on. Now a rep spots a whole-house 5 from a one-window 2 at a glance, before anyone picks up. High-margin installs get called first. Junk and price-shoppers get filtered so they never pad the pipeline or eat an estimator's afternoon.
Every channel into one Client list
Website form emails sync into Builder Prime on by default. Add call tracking and your tracked calls and SMS texts flow in too. Add AI or live chat and those conversations land as Client Records as well. Every source, same path — captured, scored, attributed, de-duplicated. Your Builder Prime Client list stays the one board the whole shop works from.
First click to signed job — fully traced
Lead Sync carries the UTM source, medium, and campaign into Builder Prime right alongside the contact. So a signed contract traces back to the exact ad, keyword, or page that produced it. That's closed-loop attribution: budget follows booked jobs, not clicks — and it reports back in your tritonIQ dashboard. Same engine we wire in for remodelers, roofers, window and door crews, and every other trade Triton runs.
Built for your trade
From roofing to HVAC to remodeling — 35+ home service trades, plus small business and automotive.
Trusted to grow home service companies since 2011
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
We worked with Triton to refresh the design and professionalism of 4 of our company's websites and we're very happy with the results. It wasn't an easy journey, for a lot of reasons that we're largely on our end. Despite that, the Triton team were patient, communicated well, kept the project on…
Meet the team
Lead Sync + Builder Prime
How Triton delivers scored leads into Builder Prime.
How do my leads get into Builder Prime?
When a lead submits on your website, Triton’s leadIQ AI scores it 1–5, then Zapier instantly routes the enriched data to Builder Prime. A new Client Record record is created automatically — no copy-paste, no delay.
Does the lead score show up in Builder Prime?
Yes. The leadIQ 1–5 Quality Score maps directly to Client Notes or a Custom Field, so your team can instantly sort and call the highest-intent leads first.
Which lead sources sync into Builder Prime?
Website forms and emails are on by default. Tracked calls and SMS flow in with callIQ Call Tracking, and chat flows in with conversationIQ. Everything lands in Builder Prime, scored and attributed.
Is this the official Builder Prime product?
No. Triton is an independent marketing partner. Builder Prime is a third-party platform and its trademarks belong to their respective owner. Triton Lead Sync integrates with Builder Prime to deliver your scored leads into it.
Get your leads flowing into Builder Prime
Get a custom marketing plan that wires Triton Lead Sync into Builder Prime — scored leads, created automatically, prioritized on arrival.
Builder Prime is a trademark of its respective owner. Triton Commerce is an independent marketing partner and is not affiliated with or endorsed by Builder Prime.