From your expertise to a five-star review
Follow one lead all the way through — the interview that created the content, the AI answer that cited it, the call that came in, the score we gave it, and the review that starts the whole thing over. Choose any stage to see what happens there.
It starts with a 20-minute conversation
We interview you and your crew about real jobs — the diagnostic calls, the local code quirks, the project that went sideways and how you fixed it. Everything lands in your private Authenticity Vault™, structured and schema-wrapped.
- Expert-led articles from your trade knowledge
- Client success stories tagged to real neighborhoods
- SME content ghostwritten onto your service pages
Engines find something they can’t get anywhere else
Because the content is original and first-hand, Google ranks it and generative engines quote it. Schema and entity work make you unambiguous; cross-web corroboration makes you trusted.
- Google AI Overviews and organic rankings
- ChatGPT, Gemini, Perplexity and Copilot citations
- Map pack and hyperlocal service-area visibility
Real people arrive with real intent
Whether they clicked a citation, tapped an ad or found your city page, every session is attributed to the source that produced it — including the newer AI referral paths most reporting misses.
- Sessions and engagement by channel
- AI assistant referrals broken out separately
- Landing pages and service-area cities
Four ways in, one inbox
Call, form, text or AI chat — every channel is tracked and lands in the same place, timestamped with the full conversation attached. Nothing sits in a personal inbox or an unlogged voicemail.
AI reads the conversation and calls it honestly
Every lead is graded on real buying intent, not just counted. Five stars is elite intent — verified details and a high-value project. One star is operational noise: wrong numbers, gibberish, bot spam. Your cost per lead finally reflects real opportunities.
Name, number, channel and the source that earned it
The lead shows up in your dashboard with its score and its full last-click path — organic, paid, Google Business Profile or an AI engine referral. You mark it worked, record its value, and it syncs into the CRM you already run.
- Worked / unworked and lead value, mini-CRM style
- Campaign-level attribution down to the person
- Synced to ServiceTitan, Jobber, JobNimbus and more
The only metric that actually matters
Your team works a list of scored, attributed opportunities instead of guessing which voicemail is worth returning. Revenue recorded against each lead flows back into campaign ROI.
- Real revenue tied to the campaign that produced it
- Cost per lead measured on genuine leads only
- Return on ad spend you can defend in a meeting
And the loop closes tighter than it started
Review requests go out automatically after the job. Every review lands in one feed with an AI summary of what customers consistently praise — which strengthens the local and AI signals that got you found in the first place.
- Every platform in a single feed
- AI consensus: what they love, what to fix
- Freshness prompts so momentum never stalls
That booked job becomes the next client success story. The customer’s own words become the language your next article targets. The review strengthens the authority that earns the next citation. Every turn of the loop makes the next one cheaper.
Put your own name in this path
Get a custom marketing plan and we’ll map the first interviews, the pages they feed, and the leads we expect them to produce.