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How Triton works

From your first plan to a lead engine that compounds

Here is the whole path — what happens from the day you reach out, through launch, and into everyday life on tritonIQ: expert content, scored leads, and SEO and AI gains that build on each other month after month.

651.321.0578
01 Before you commit

You get a real plan first — free

Tell us about your business and we build the whole thing before you owe us anything: a custom website concept, a local SEO plan, an AI-optimization strategy, and a content roadmap. You see exactly what we would do, then decide.

  • A custom website concept designed for your trade
  • SEO, AI and content strategy mapped to your service area
  • No upfront design fees — take the plan or walk away
Your custom plan
Website concept
  • Local SEO plan
  • AI optimization strategy
  • Content roadmap
No upfront design fees
02 Weeks 1–6

We build and launch your site

Approve the plan and our designers, developers and SEO team get to work: a fast, conversion-first site on a technical SEO foundation, with your first expert interview captured and turned into launch content. Then it goes live.

  • Custom, mobile-first site built to turn clicks into booked jobs
  • Technical SEO and schema laid down from day one
  • Your first SME interview becomes real, rankable content
yourbusiness.com
  • Design approved
  • Built & technical SEO
  • SME interview captured
  • Launch
03 Launch week

tritonIQ gets wired into your business

Your dashboard goes live and connects to the tools you already run. Lead Sync pushes every lead into your CRM, call tracking turns on, and everything — leads, traffic, ad spend, reviews, content — lands on one screen.

  • Lead Sync connects to ServiceTitan, Jobber, AccuLynx and 30+ more
  • Call tracking and form capture switched on
  • One login for leads, traffic, ad spend, reviews and content
Explore tritonIQ
tritonIQ · Dashboard
ServiceTitan Jobber +30 more
Lead Sync active Call tracking on
04 Every month

Your expertise becomes content that ranks

A short interview — live with our team or a self-paced AI Q&A on your own time — pulls the knowledge only you have. It banks in your Authenticity Vault, and contentIQ turns it into articles and case studies that Google and AI answer engines cite.

  • Live or AI interviews capture your real trade knowledge
  • The Authenticity Vault deepens with every project
  • Published articles and case studies in your own voice
See contentIQ
contentIQ
InterviewVaultArticle
  • Published Why north-facing roofs get ice dams
  • In review Heat pumps vs. gas furnaces
05 Every day

Leads come in, scored and attributed

As traffic grows, every call, form and chat is graded 1–5 for real buying intent, tied back to the campaign that earned it, and synced straight into your CRM — so your team spends its day on the jobs that can actually book.

  • leadIQ scores each lead 1–5 for real buying intent
  • Full attribution back to the source that earned it
  • Qualified leads synced to your CRM, spam filtered out
Follow one lead end to end
leadIQ · Today
  • ★★★★★ New roof — storm damage Booked
  • ★★★★ AC not cooling Synced
  • ★★★★★ Price shopper Filtered
06 Month over month

The gains compound

Paid ads bring traffic today; the content and authority you build keep compounding. Rankings climb, AI answer engines cite you by name, reviews stack up, and your cost per lead drops — all visible in tritonIQ, updated daily.

  • Organic rankings and map-pack presence expand
  • AI answer engines cite your business as the local expert
  • Review velocity builds and cost per lead falls
See real client results
tritonIQ · Trend
Leads Rankings AI citations

Start with the plan — not a contract

Get a custom marketing plan and a free website concept. See exactly what your first 90 days would look like, with no upfront design fees and no obligation.

651.321.0578